Although Nashville is a vibrant city full of remarkable citizens making impactful changes in the world, recent national incidents such as the Newton massacre and the Sikh Temple shootings demonstrate that work is still to be done in order to bring people together.
As part of its Characters Unite Month to shine an even brighter spotlight on the importance of combating intolerance, hate and discrimination, USA Network is hosting a themed interactive pop-up experience free to the public. The experience will provide Nashville residents and passersby the opportunity to spread the message that each of us, whoever we are, wherever we’re from, can do something to ignite change.
The event will be at Bridgestone Arena from 11 a.m. to 8 p.m. USA Network executives will be on-hand to participate in the experience and discuss USA’s Characters Unite initiative.
The activation will take place at the pop up space (5th Street at the corner of Broadway Street), in which consumers will be able to engage in meaningful conversation and create their own custom “I Won’t Stand For…” T-shirts. Participants will be able to select a stamp representing an issue about which they are passionate, including discrimination, prejudice, religious intolerance, racism, homophobia, ableism, among others. After creating their personalized T-shirts, using a special photo kiosk, consumers are able to take a photo and/or video message to immediately upload to their social media sites.
USA Network’s Characters Unite Month features a variety of on-air programming, digital content and community events designed to educate and rally Americans to come together and fight intolerance and discrimination in all its forms. More information and resources are available for consumers at www.CharactersUnite.com (2013 program info available beginning Feb. 1).
Characters Unite, USA Network’s award-winning public service program, was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network’s iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance — on-air, online, and in communities across the country.
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.