Shoppers are turning to the Internet to snag deals that may be ordered on Friday and underneath the Christmas tree by Monday morning.
Web sites for stores such as Victoria’s Secret and Shane Company offer last-minute sales on merchandise as well as free or discounted shipping.
But many people will head to the stores this weekend. A recent survey by the National Retail Foundation revealed that each year, more and more people wait until the last minute to do their holiday shopping.
The survey found that by a week before Christmas, the average person had completed 53.1 percent of his or her shopping, compared to 54.6 percent at this time last year. Men are more likely to end up shopping last minute with 17.8 percent stating they have not begun their holiday shopping, compared to 13.1 percent of women, according to the NRF’s 2006 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, a consumer market firm.
Many merchants, malls in the Nashville area will stay open later on Friday and Saturday to accommodate late-minute shoppers. They also plan to be opened on Sunday, Christmas Eve.
To make the trip to the stores a little easier, stress-free, shoppers should make a list of what who you need to shop for and to think about giving group gifts; prioritize gifts and consider if there are any people who can receive their gifts after Christmas; and compare prices.
Also, buying gift cards is an option as well re-gifting or giving someone an unused gift they received as long as the recipient does not know the original gift giver.