Sterling Realtors unite with residential powerhouse


Sterling Realtors has officially joined Real Living Inc., the nation’s fourth-largest residential real estate firm and 2005 Most Innovative Real Estate Brokerage in the United States.  Sterling Realtors will be a franchisee and has renamed itself Real Living Sterling Properties.

Real Living Sterling Properties, owned and operated by brokers Charles Caudell and Cal Woodard, has approximately 75 agents who operate from three locations in the Nashville area.

“Several months ago, we began to search for a franchise partner to help us provide our agents with the most effective tools available in the industry to grow their business and increase their level of success,” Woodard said. “Real Living was the winner, hands down. It was, by far, the most agent-friendly and Internet-focused company we visited.”

“We believe that real estate is a local and personalized business built upon successful relationships between agents and their clients. With the technology, support and training Real Living offers our company, our agents will be abto give the absolute best service to their clients,” Caudell said.

Eighty percent of consumers begin their home search online, according to the National Association of Realtors. By visiting (or calling (615) 627-1490), consumers can find virtually all the latest homes on the market, complete with multiple photos, detailed property information, agent information and much more.

“As an agent-centric and consumer-focused company, we understand that the way people buy and sell their homes is changing. Real Living offers our franchisees the technology, marketing and training support they need to stay a step ahead of the competition. Charles and Cal are innovative thinkers, with the foresight to be part of something big – taking their company into the future of real estate,” said Harley E. Rouda Jr., chief executive officer and managing partner of Real Living Inc.