Human Rights Campaign’s 2012 Buying Guide now available

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The HRC Foundation has released its 2012 Buyer’s Guide, with an online document and iPhone app making it even easier for shoppers to get a better look at  the social practices of their favorite businesses.

This is the seventh year the HRC Foundation has published the Buying for Workplace Equality guide, which helps consumers harness their buying power to send a message to businesses that they are watching.

Ratings are determined through the HRC’s Corporate Equality Index (CEI) report. The CEI report provides an in-depth analysis and rating of large U.S. employers and their policies and practices pertinent to lesbian, gay, bisexual and transgender employees.

This year, the CEI raised the bar by requiring parity across all benefits offerings (both domestic partner benefits and transgender-inclusive benefits), a ramped up category on internal diversity and inclusion best practices, and furthering the requirements of positive, respectful public engagement with the LGBT community.

Businesses and their products are divided into red, yellow and green sections based on their 2012 CEI rating:

More than ever, consumers are sending a message to businesses that they are watching. They are watching to see if the businesses they patronize understand and honor issues important to them, giving buying power to issues ranging from LGBT inclusiveness to environmental protection. Corporate social responsibility has become an imperative for a successful business. With Buying for Workplace Equality, we hope to harness that power by providing you with the most accurate review of a business’s workplace policies toward LGBT employees.

The Buying for Workplace Equality guide is available online, and the updated 2012 App for iPhone can be found here.