Hallmark Targeted by Homophobic ‘One Million Moms’ Over LGBTQ Inclusion


NASHVILLE, Tenn. (July 30, 2020) – The group One Million Moms is targeting Hallmark with a petition once again after the network announced it would include LGBTQ characters in its signature Christmas movie lineup. 

The group had over 30,000 signatures (at the time of writing) to boycott the network and not purchase any Hallmark products as long as the company continues to “push the LGBTQ agenda”. (For those with long memories, One Million Moms targeted Home Depot for a donation to Nashville Pride years ago). One Million Moms is a subsidiary of the American Family Association (AFA) – listed by the Southern Poverty Law Center in its “Extremist Files.”

Hallmark announced earlier this week that the 40 new movies headed this Holiday season will include LGBTQ storylines. Vice President of Crown Media Family (the network’s parent company) George Zaralidis told CNN diversity and inclusion are a “top priority.”

“We look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters and actors,” Zaralidis said in a statement.

The petition reads:

“Please do not add LGBTQ movies to the Hallmark Channel lineup. Such content goes against conservative values that are important to your primary audience. You will lose viewers if you cave to the LGBTQ agenda. Our family will change the channel and boycott Hallmark – the channel and Hallmark products – as long as the network surrenders to the LGBTQ agenda and airs controversial topics. For years, Hallmark was set apart from other channels because it aired wholesome content. Unless Hallmark realizes the mistake it has made by caving to LGBTQ activists’ groups, my family will have no other choice than to boycott Hallmark.”

With only 30,000 signatures, One Million Moms is still missing 970,000, so it appears either not every member of the group is on board, or the term “one million” is just … decorative.


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Brian Sullivan is a reporter for Out & About Nashville. He has served nearly 2 decades in the television industry, with over 20 years experience as a print and broadcast journalist. Sullivan is an Emmy Award Winning producer, writer, lobbyist, activist and marketing strategist. He is active in several campaigns raising awareness in addiction treatment, equality and mental healthcare. He received recognition as a Nashville Emerging Leader of the Year at the NELA Awards. He is an Executive Board Member of the Prevention Alliance of Tennessee, a member of DrugFree Wilco, the Williamson County Anti-Drug Coalition, the Memphis Area Prevention Alliance, the American Foundation for Suicide Prevention, Facing Addiction, Fed Up!, the Nashville Chamber of Commerce, the Nashville LGBT Chamber of Commerce, the National Academy of Television Arts and Sciences, the Center for Nonprofit Management, Music City Theatre Company, LGBTQI Nashvillians of Faith, Covenant of the Cross Ministries, Human Rights Campaign, HRC Nashville, Team Friendly Tennessee, Tennessee Equality Project, Tennessee Transgender Political Coalition, Wilson County Anti-Drug Coalition, National Fraternal Order of Police, the Nashville Filmmakers Guild and is an ordained Minister. Sullivan is a proud donor of the Memphis Hope House, Nashville Cares, Covenant Cupboard Food Pantry, and Second Harvest Food Bank. He has worked extensively on projects with several major networks including Fox News Network, CNN, Time Magazine, Washington Post, New York Times, Inside Edition and Mic.