The Beveled Edge, a leading local framing and gift store, is celebrating its 30th anniversary with a fun photo campaign that raises funds for arts education in Nashville schools.
Called "Get Framed, Nashville," the campaign invites people throughout the city to have their photo taken while "framed" in a molding of their choice. The Beveled Edge will donate $1 for every photo to arts education at Metro Public Schools.
The frame store sent photographers out to local events, festivals, eateries and shops to take photographs for the campaign, which are displayed in an online gallery.
“Since we opened the doors of The Beveled Edge 30 years ago, the proudest customers are the parents who bring their children’s artwork to be framed,” said Susan Taylor, who founded the frame shop in 1983. “Arts education is incredibly important to the life our city and we felt there was no better way to celebrate our anniversary than by raising funds to ensure it continues.”
The anniversary celebration will culminate in an open-to-the-public, after-hours reception at The Beveled Edge at 73 White Bridge Road on Thursday, Aug.1 from 6 to 8 p.m. Registers will be closed during the reception. However during regular business hours that day, for every $30 of sales, $1 will be added to the store’s donation to arts education. The photo campaign will also continue during the event.
Taylor opened The Beveled Edge as a do-it-yourself store on Aug. 1, 1983 when she was just 23 years old. A commitment to excellent customer service and expertise lead to the store’s evolution into a full service framing store. In 1992, The Beveled Edge added a retail section that grew over time into a thriving gift shop that offers fine home accessories and eclectic gifts. After the closing of several bookstores in the city in 2011, The Beveled Edge made way for a larger book section that features hard-to-find, coffee table and gift books.
“Customers bring us some of their most cherished items for preservation. We are framing a snapshot of who they are. It’s a very personal and trust-filled business,” said William Smithson, co-owner of The Beveled Edge. “The ‘Get Framed’ campaign is a natural extension of our daily work. It’s a way to meet new neighbors and give back by preserving something vital—arts education in Nashville.”
photo above: Nashville Artist Cindy Wunsch